I love anything and everything spicy. I have to say the SWF doesn't bother me either. I thought it might, but just this morning I had to wonder if I even put the salt in it! I don't know, it might just be my body taking anything it can get! I can say I don't crave the SWF, but as for the cayenne I do put more than 1/10 in my drinks. Not much more, but around 1/8 or 1/6 per cup. Hope this helps!